Sweet Diva

Our Approach

Prestige and Expertise: 

The goal of this visual direction was to highlight the producer’s expertise and the premium nature of this organic sweet potato. The selected serif font conveys elegance and prestige, adding a classic touch that reflects the tradition and wisdom involved in cultivating this exceptional product.

The oval shape of the logo reinforces these ideas, evoking the image of a “seal” or “stamp,” which underscores the product’s quality and its “organic certification” concept.

In this proposal, the designation “Bio Sweet Potato” is integrated into the logo itself, along with the tagline “Proudly grown in Portugal.” This emphasizes the product’s origin while celebrating the dedication and passion that go into producing this organic sweet potato.

Naming

The name Sweet Diva positions this sweet potato at the “pinnacle of sweet potatoes,” communicating its superior quality with pride and confidence. The word “sweet” ensures immediate recognition and association with the product, making it easy to remember. The entire expression is straightforward to understand, even for non-English speakers.

The tagline reinforces the product’s identity as a sweet potato while highlighting its important geographic origin, further solidifying its unique and premium positioning.