InovCluster

The Challenge
Increase the number of companies participating in international trade fairs and applying for the support offered by InovCluster.

Our Approach
InovCluster provides its members — small and medium-sized enterprises — the opportunity to join an internationalization and digitalization project, empowering them to showcase at trade fairs and transition their businesses toward a more global and innovative vision.

With innovation and a drive for global growth in its DNA, this internationalization initiative arrives for each business at its pivotal moment. For companies to grow, there comes a point where they must consider expanding beyond their borders. At that crucial turning point, InovCluster steps in with its tailored solutions.

This isn’t just a “feeling.” It’s a starting point. A turning point. A moment of transformation. A moment where InovCluster prevents uncertainty — a potential question mark — by delivering the exact support businesses need at just the right time.

Naming
The Internationalization Project of InovCluster is now named: Export.i9.

The “point” represents reaching further, gaining a global, panoramic view of the business. Going further. And then, the point ., signifies innovation: i9. If it’s .i9, it’s about innovation (“Inove”: 9 in Portuguese is “nove”).

Comunicação
Once the invitation is made, our tone needed to clearly convey the transformative potential of the program, emphasizing the direct connection between InovCluster and businesses eager to innovate.

To illustrate this transformation, two key elements guide the communication: the point (.) and the 9.

The tone of voice is primarily informative but infused with a personality reflecting the innovation and simplified processes that InovCluster offers. A more playful and engaging approach enhances the messaging, making the communication dynamic and relatable while maintaining clarity and professionalism.