Qloop Architects

“Smart minimalism” is the philosophy coined by Qloop Architects to describe how they design and develop their projects. This concept became the guiding principle for the visual identity we created for the brand. The studio applies a minimalist approach — both visually and in complexity — ensuring that every element in a building or home flows seamlessly as “one” (corridors, spaces, doors, and more). The phrase “less is more” perfectly encapsulates this recurring concept in Qloop’s work.

The brand’s visual concept is based on perfect circles and straight lines intersecting at 90°, reflecting the minimalist architectural aesthetic. The result is a sober, contemporary, and functional logo and visual identity.